Wharton UG Retailing Concentration Marketing Elec (WURM)

MKTG 2110Consumer Behavior1
MKTG 2120Data and Analysis for Marketing Decisions1
MKTG 2250Principles of Retailing0.5
MKTG 2270Analytics and AI in Digital Marketing and Social Media0.5
MKTG 2340Idea Generation & the Systematic Approach for Creativity0.5
MKTG 2470Marketing Strategy for Technology Platforms0.5
MKTG 2650Principles of Advertising1
MKTG 2780Strategic Brand Management1
MKTG 2880Pricing Strategies1
MKTG 3060Retail Merchandising (Center Special Topic)0.5