Marketing & Communication, BS

Marketing professionals must understand the communication process and the most effective methods of conveying information, regardless of whether they intend to focus on advertising, the development of web-based initiatives, or the conduct of market research. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and be better prepared for employment or graduate study. The dual concentration in marketing and communication allows Wharton students concentrating in marketing to take four courses in the Annenberg School of Communication and have this cluster of courses recognized on their transcript as a second concentration.

Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.

Marketing & Communication - Dual Concentration

Marketing & Communication - Dual Concentration Reguirements 1
Introduction to Communication Behavior
Media Industries and Society
Select two of the following electives:
Advertising and Society
Health Communication
Visual Communication
Communication and Persuasion
Communications Internship
Critical Perspectives in Journalism
Non-Verbal Communication
Independent Study
Primary Marketing Concentration 24
Other Wharton Requirements33
Total Course Units37
1

One course unit from the Dual Concentration will double count as a General Education Requirement.

Three course units from the Dual Concentration will double count as Unrestricted Electives. 

2

 The Primary Marketing Concentration Requirements can be found here.

Other Wharton Requirements

First Year Foundations
ECON 010Introduction to Economics for Business 11
MATH 104Calculus, Part I1
or MATH 110 Calculus for Wharton Students
Business
Leadership Journey
WH 101Business and You0.5
WH 201Management Communication: Persuasive Speaking and Writing for Business0.5
WH301Teamwork/Interpersonal Dynamics0.5
Capstone Course/Project0.5
Fundamentals
ACCT 101Principles of Accounting I1
ACCT 102Managerial Accounting1
BEPP 250Managerial Economics1
FNCE 100Corporate Finance1
FNCE 101Monetary Economics and the Global Economy1
LGST 100Ethics and Social Responsibility1
or LGST 101 Law and Social Values
MGMT 101Introduction To Management1
MKTG 101Introduction to Marketing1
OIDD 101An Introduction to Operations, Information and Decisions1
STAT 101Introductory Business Statistics1
STAT 102Introductory Business Statistics1
Global Economy, Business & Society
Select one course1
Technology, Innovation & Analytics
Select one course1
Liberal Arts & Sciences
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Humanities
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Writing
Critical Writing Seminar1
Unrestricted Electives
Select five courses5
Additional Requirements
Second semester-level Foreign Language
PennSTART
Business Breadth (non-concentration courses)3
Total Course Units33
1

For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.

2

Two can double-count as General Education Distribution courses. 


The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2017 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.