Marketing, MBA
The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.
Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.
Students begin by taking Marketing Management MKTG 6110, and then either MKTG 6120 or MKTG 6130, an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research. Students can choose among many electives to structure a program of study to match their interests and career objectives.
For more information: https://marketing.wharton.upenn.edu/mba-program/marketing-management-major/
Curriculum
A minimum of 19 course units is required for graduation.
Major electives taken on a pass/fail basis cannot be counted toward the Marketing major.
| Code | Title | Course Units |
|---|---|---|
| Marketing Major Requirements | ||
| Core Requirements | ||
| Marketing Management | ||
| Dynamic Marketing Strategy | ||
or MKTG 6130 | Strategic Marketing Simulation | |
| Marketing Research Courses | ||
| Select 1 course unit of the following: | 1 | |
| Data and Analysis for Marketing Decisions | ||
| Models for Marketing Strategy | ||
| Applied Probability Models in Marketing | ||
| Experiments for Business Decision Making (Center Special Topic) | ||
| Measurement and Data Analysis in Marketing - Part A and Measurement and Data Analysis in Marketing - Part B | ||
| Research Methods in Marketing - Part A and Research Methods in Marketing - Part B | ||
| Marketing Elective Courses | ||
| Select 3 course units of 7000 or 8000 level MKTG courses * | 3 | |
| Electives | ||
| Select 5.5 course units of electives | 5.5 | |
| MBA Core Requirements | 9.5 | |
| Total Course Units | 19 | |
- *
Students may take MKTG 7700 or MKTG 7270, but not both.
If MKTG 7700, MKTG 7700, MKTG 7700 or MKTG 7700 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken toward satisfying these 3 course units. MKTG 7120, MKTG 7710, MKTG 7760 and MKTG 8090 cannot apply to both.
No more than one course unit may be earned from the following Independent or Advanced Study courses: MKTG 8900, MKTG 8950, MKTG 8970, or MKTG 8990.
MBA Core Requirements
| Code | Title | Course Units |
|---|---|---|
| Accounting | ||
| Select one of the following: | 0.5-1 | |
| Fundamentals of Financial Accounting | ||
| Fundamentals of Financial and Managerial Accounting | ||
| Finance 1 | ||
| Corporate Finance | ||
| Select one of the following: | 0.5-1 | |
| Corporate Finance | ||
| Corporate Finance (Half CU) | ||
| Macroeconomics | ||
| Select one of the following: | 0.5-1 | |
| Macroeconomics and the Global Economic Environment | ||
| Macroeconomics and The Global Economic Environment (Half CU) | ||
| Legal Studies | ||
| LGST 6110 | Responsibility in Global Management | 0.5 |
| or LGST 6120 | Responsibility in Business | |
| or LGST 6130 | Business, Social Responsibility, and the Environment | |
| Microeconomics | ||
| BEPP 6110 | Microeconomics for Managers: Foundations | 0.5 |
| BEPP 6120 | Microeconomics for Managers: Advanced Applications | 0.5 |
| Management | ||
| MGMT 6100 | Foundations of Teamwork and Leadership | 0.5 |
| MGMT 6110 | Managing Established Enterprises | 1 |
| or MGMT 6120 | Management of Emerging Enterprises | |
| Marketing | ||
| MKTG 6110 | Marketing Management | 0.5 |
| MKTG 6120 | Dynamic Marketing Strategy | 0.5 |
| or MKTG 6130 | Strategic Marketing Simulation | |
| OIDD | ||
| Select one unit of the following: | 0.5-1 | |
| Quality and Productivity | ||
| Business Analytics | ||
| Online Business Models and the Information-Based Firm | ||
| Innovation | ||
| Operations Strategy | ||
| Enabling Technologies | ||
| Managerial Decision Making | ||
| Statistics | ||
| STAT 6130 | Regression Analysis for Business 2 | 1 |
| or STAT 6210 | Accelerated Regression Analysis for Business | |
| Management Communication | ||
| Select one of the following options: | 0.5 | |
| Option 1 | ||
| Management Communication | ||
| Advanced Persuasive Speaking | ||
or WHCP 6150 | Communication Challenges for Entrepreneurs | |
or WHCP 6240 | Persuasive Writing for Business Leaders | |
| Option 2 | ||
| Management Communication | ||
or WHCP 6180 | Entrepreneurial Communication | |
| Total Course Units | 9.5 | |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.