Marketing, MBA

The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.

Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.

Students begin by taking Marketing Management (MKTG 611 and MKTG 612 or MKTG 613), an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research. Students can choose among many electives to structure a program of study to match their interests and career objectives.

Curriculum

A minimum of 19 course units is required for graduation.

Major electives taken on a pass/fail basis cannot be counted toward the Marketing major.

Marketing Major Requirements
Core Requirements
Marketing Management
Dynamic Marketing Strategy
Strategic Marketing Simulation
Marketing Research Courses
Select 1 course unit of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Applied Probability Models in Marketing
Special Topics: Experiments for Business Decision Making
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B
Marketing Elective Courses
Select 3 course units of 700 or 800 level MKTG courses *3
Electives
Select 5.5 course units of electives5.5
MBA Core Requirements9.5
Total Course Units19

MBA Core Requirements

Accounting
Select one of the following:0.5-1
Fundamentals of Financial Accounting
Fundamentals of Financial and Managerial Accounting
Finance 1
Corporate Finance
Select one of the following:0.5-1
Corporate Finance
Corporate Finance (Half CU)
Macroeconomics
Select one of the following:0.5-1
Macroeconomics and the Global Economic Environment
Macroeconomics and The Global Economic Environment (Half CU)
Legal Studies
LGST 611Responsibility in Global Management0.5
or LGST 612 Responsibility in Business
Microeconomics
MGEC 611Microeconomics for Managers: Foundations0.5
MGEC 612Microeconomics for Managers: Advanced Applications0.5
Management
MGMT 610Foundations of Teamwork and Leadership0.5
MGMT 611Managing Established Enterprises1
or MGMT 612 Management of Emerging Enterprises
Marketing
MKTG 611Marketing Management0.5
MKTG 612Dynamic Marketing Strategy0.5
or MKTG 613 Strategic Marketing Simulation
OIDD
OIDD 611Quality and Productivity0.5
or OIDD 615 Operations Strategy
Select one of the following: 20.5
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Innovation
Operations Strategy
Statistics
STAT 613Regression Analysis for Business 31
or STAT 621 Accelerated Regression Analysis for Business
Management Communication
WHCP 611Management Communication0.25
Select one of the following:0.25
Advanced Persuasive Speaking
Communication Challenges for Entrepreneurs: "Pitching your Business"
Persuasive Writing for Business Leaders
Total Course Units9.5

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.