Marketing, MBA

The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.

Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.

Students begin by taking Marketing Management MKTG 6110, and then either MKTG 6120 or MKTG 6130, an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research. Students can choose among many electives to structure a program of study to match their interests and career objectives.

Curriculum

A minimum of 19 course units is required for graduation.

Major electives taken on a pass/fail basis cannot be counted toward the Marketing major.

Marketing Major Requirements
Core Requirements
Marketing Management
Dynamic Marketing Strategy
Strategic Marketing Simulation
Marketing Research Courses
Select 1 course unit of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Applied Probability Models in Marketing
Special Topics: Experiments for Business Decision Making
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B
Marketing Elective Courses
Select 3 course units of 7000 or 8000 level MKTG courses *3
Electives
Select 5.5 course units of electives5.5
MBA Core Requirements9.5
Total Course Units19
*

Students may take MKTG 7700 or MKTG 7270, but not both.

If  MKTG 7700, MKTG 7700MKTG 7700 or MKTG 7700 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken toward satisfying these 3 course units. MKTG 7120, MKTG 7710, MKTG 7760 and MKTG 8090 cannot apply to both.

No more than one course unit may be earned from the following Independent or Advanced Study courses: MKTG 8900, MKTG 8930, MKTG 8950, MKTG 8970, or MKTG 8990.

MBA Core Requirements

Accounting
Select one of the following:0.5-1
Fundamentals of Financial Accounting
Fundamentals of Financial and Managerial Accounting
Finance 1
Corporate Finance
Select one of the following:0.5-1
Corporate Finance
Corporate Finance (Half CU)
Macroeconomics
Select one of the following:0.5-1
Macroeconomics and the Global Economic Environment
Macroeconomics and The Global Economic Environment (Half CU)
Legal Studies
LGST 6110Responsibility in Global Management0.5
or LGST 6120 Responsibility in Business
Microeconomics
MGEC 6110Microeconomics for Managers: Foundations0.5
MGEC 6120Microeconomics for Managers: Advanced Applications0.5
Management
MGMT 6100Foundations of Teamwork and Leadership0.5
MGMT 6110Managing Established Enterprises1
or MGMT 6120 Management of Emerging Enterprises
Marketing
MKTG 6110Marketing Management0.5
MKTG 6120Dynamic Marketing Strategy0.5
or MKTG 6130 Strategic Marketing Simulation
OIDD
Select one unit of the following:0.5
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Innovation
Operations Strategy
Enabling Technologies
Managerial Decision Making
Statistics
STAT 6130Regression Analysis for Business 21
or STAT 6210 Accelerated Regression Analysis for Business
Management Communication
WHCP 6110Management Communication0.25
Select one of the following:0.25
Advanced Persuasive Speaking
Communication Challenges for Entrepreneurs:
Persuasive Writing for Business Leaders
Total Course Units9
1

Students cannot enroll in both FNCE 6210 and FNCE 6230.

2

STAT 6210 is by placement only.


The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2022 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.