Marketing & Operations Management, MBA
Marketing and Operations are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges at the intersection of these two disciplines. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.
For more information: https://marketing.wharton.upenn.edu/mba-program/marketing-operations-management-major/
Curriculum
A minimum of 19 course units is required for graduation.
Courses taken on a pass/fail basis cannot be counted towards the Marketing and Operations major.
| Code | Title | Course Units |
|---|---|---|
| Marketing & Operations Management Major Requirements | ||
| Core Requirements | ||
| Marketing Management | ||
| Dynamic Marketing Strategy | ||
or MKTG 6130 | Strategic Marketing Simulation | |
| Quality and Productivity | ||
or OIDD 6150 | Operations Strategy | |
| Select 0.5 course units from the following: | 0.5 | |
| Quality and Productivity | ||
| Business Analytics | ||
| Online Business Models and the Information-Based Firm | ||
| Innovation | ||
| Operations Strategy | ||
| Marketing Research Courses | ||
| Select 1 course unit of the following: | 1 | |
| Data and Analysis for Marketing Decisions | ||
| Models for Marketing Strategy | ||
| Experiments for Business Decision Making (Center Special Topic) | ||
| Applied Probability Models in Marketing | ||
| Measurement and Data Analysis in Marketing - Part A and Measurement and Data Analysis in Marketing - Part B * | ||
| Research Methods in Marketing - Part A and Research Methods in Marketing - Part B * | ||
| Select 4 course units from the following: ** | 4 | |
Any 7000 or 8000 level MKTG course | ||
Any 5000 to 8000 level OIDD course | ||
| Electives | ||
| Select 4 course units of electives | 4 | |
| MBA Core Requirements | 9.5 | |
| Total Course Units | 19 | |
- *
Instructor permission needed.
- **
A minimum of 1 course unit must be in MKTG and a minimum of 2 course units must be in OIDD. The remaining 1 course unit can be from either MKTG or OIDD.
Students may take MKTG 7700 or MKTG 7270, but not both.
If MKTG 7120, MKTG 7710, MKTG 7760, or MKTG 8090 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken to satisfy the two MKTG course units. MKTG 7120, MKTG 7710, MKTG 7760, and MKTG 8090 cannot apply to both.
No more than one course unit may be earned from the following: MKTG 8900, MKTG 8950, MKTG 8970, or MKTG 8990.
MBA Core Requirements
| Code | Title | Course Units |
|---|---|---|
| Accounting | ||
| Select one of the following: | 0.5-1 | |
| Fundamentals of Financial Accounting | ||
| Fundamentals of Financial and Managerial Accounting | ||
| Finance 1 | ||
| Corporate Finance | ||
| Select one of the following: | 0.5-1 | |
| Corporate Finance | ||
| Corporate Finance (Half CU) | ||
| Macroeconomics | ||
| Select one of the following: | 0.5-1 | |
| Macroeconomics and the Global Economic Environment | ||
| Macroeconomics and The Global Economic Environment (Half CU) | ||
| Legal Studies | ||
| LGST 6110 | Responsibility in Global Management | 0.5 |
| or LGST 6120 | Responsibility in Business | |
| or LGST 6130 | Business, Social Responsibility, and the Environment | |
| Microeconomics | ||
| BEPP 6110 | Microeconomics for Managers: Foundations | 0.5 |
| BEPP 6120 | Microeconomics for Managers: Advanced Applications | 0.5 |
| Management | ||
| MGMT 6100 | Foundations of Teamwork and Leadership | 0.5 |
| MGMT 6110 | Managing Established Enterprises | 1 |
| or MGMT 6120 | Management of Emerging Enterprises | |
| Marketing | ||
| MKTG 6110 | Marketing Management | 0.5 |
| MKTG 6120 | Dynamic Marketing Strategy | 0.5 |
| or MKTG 6130 | Strategic Marketing Simulation | |
| OIDD | ||
| Select one unit of the following: | 0.5-1 | |
| Quality and Productivity | ||
| Business Analytics | ||
| Online Business Models and the Information-Based Firm | ||
| Innovation | ||
| Operations Strategy | ||
| Enabling Technologies | ||
| Managerial Decision Making | ||
| Statistics | ||
| STAT 6130 | Regression Analysis for Business 2 | 1 |
| or STAT 6210 | Accelerated Regression Analysis for Business | |
| Management Communication | ||
| Select one of the following options: | 0.5 | |
| Option 1 | ||
| Management Communication | ||
| Advanced Persuasive Speaking | ||
or WHCP 6150 | Communication Challenges for Entrepreneurs | |
or WHCP 6240 | Persuasive Writing for Business Leaders | |
| Option 2 | ||
| Management Communication | ||
or WHCP 6180 | Entrepreneurial Communication | |
| Total Course Units | 9.5 | |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.