Marketing & Operations Management, MBA

Marketing and Operations are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges at the intersection of these two disciplines. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.


A minimum of 19 course units is required for graduation.

Marketing (MKTG) electives taken on a pass/fail basis cannot be counted toward the Marketing & Operations major. One (1) CU of Operations (OIDD) elective coursework may be taken on a pass/fail basis.

Marketing & Operations Management Major Requirements
Core Requirements
Marketing Management
Dynamic Marketing Strategy
Strategic Marketing Simulation
Quality and Productivity
Operations Strategy
Select 0.5 course units from the following:0.5
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Operations Strategy
Marketing Research Courses
Select 1 course unit of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Applied Probability Models in Marketing
Special Topics: Experiments for Business Decision Making
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B *
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B *
Select 4 course units from the following: **4
Any 700 or 800 level MKTG course
Any 500- to 800-level OIDD course
Select 4 course units of electives4
MBA Core Requirements9.5
Total Course Units19

MBA Core Requirements

Select one of the following:0.5-1
Fundamentals of Financial Accounting
Fundamentals of Financial and Managerial Accounting
Finance 1
Corporate Finance
Select one of the following:0.5-1
Corporate Finance
Corporate Finance (Half CU)
Select one of the following:0.5-1
Macroeconomics and the Global Economic Environment
Macroeconomics and The Global Economic Environment (Half CU)
Legal Studies
LGST 611Responsibility in Global Management0.5
or LGST 612 Responsibility in Business
MGEC 611Microeconomics for Managers: Foundations0.5
MGEC 612Microeconomics for Managers: Advanced Applications0.5
MGMT 610Foundations of Teamwork and Leadership0.5
MGMT 611Managing Established Enterprises1
or MGMT 612 Management of Emerging Enterprises
MKTG 611Marketing Management0.5
MKTG 612Dynamic Marketing Strategy0.5
or MKTG 613 Strategic Marketing Simulation
OIDD 611Quality and Productivity0.5
or OIDD 615 Operations Strategy
Select one of the following: 20.5
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Operations Strategy
STAT 613Regression Analysis for Business 31
or STAT 621 Accelerated Regression Analysis for Business
Management Communication
WHCP 611Management Communication0.25
Select one of the following:0.25
Advanced Persuasive Speaking
Communication Challenges for Entrepreneurs: "Pitching your Business"
Persuasive Writing for Business Leaders
Total Course Units9.5

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.