Marketing & Operations Management, MBA

Marketing and Operations are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges at the intersection of these two disciplines. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.

Curriculum

A minimum of 19 course units is required for graduation.

Courses taken on a pass/fail basis cannot be counted towards the Marketing and Operations major.

Marketing & Operations Management Major Requirements
Core Requirements
Marketing Management
Dynamic Marketing Strategy
Strategic Marketing Simulation
Quality and Productivity
Operations Strategy
Select 0.5 course units from the following:0.5
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Innovation
Operations Strategy
Marketing Research Courses
Select 1 course unit of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making
Applied Probability Models in Marketing
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B *
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B *
Select 4 course units from the following: **4
Any 7000 or 8000 level MKTG course
Any 5000 to 8000 level OIDD course
Electives
Select 4 course units of electives4
MBA Core Requirements9.5
Total Course Units19
*

Instructor permission needed.

**

A minimum of 1 course unit must be in MKTG and a minimum of 2 course units must be in OIDD. The remaining 1 course unit can be from either MKTG or OIDD.

Students may take MKTG 7700 or MKTG 7270, but not both.

If MKTG 7120MKTG 7710MKTG 7760, or MKTG 8090 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken to satisfy the two MKTG course units. MKTG 7120MKTG 7710,  MKTG 7760, and MKTG 8090 cannot apply to both.

No more than one course unit may be earned from the following: MKTG 8900MKTG 8930MKTG 8950MKTG 8970, or MKTG 8990.

MBA Core Requirements

Accounting
Select one of the following:0.5-1
Fundamentals of Financial Accounting
Fundamentals of Financial and Managerial Accounting
Finance 1
Corporate Finance
Select one of the following:0.5-1
Corporate Finance
Corporate Finance (Half CU)
Macroeconomics
Select one of the following:0.5-1
Macroeconomics and the Global Economic Environment
Macroeconomics and The Global Economic Environment (Half CU)
Legal Studies
LGST 6110Responsibility in Global Management0.5
or LGST 6120 Responsibility in Business
Microeconomics
MGEC 6110Microeconomics for Managers: Foundations0.5
MGEC 6120Microeconomics for Managers: Advanced Applications0.5
Management
MGMT 6100Foundations of Teamwork and Leadership0.5
MGMT 6110Managing Established Enterprises1
or MGMT 6120 Management of Emerging Enterprises
Marketing
MKTG 6110Marketing Management0.5
MKTG 6120Dynamic Marketing Strategy0.5
or MKTG 6130 Strategic Marketing Simulation
OIDD
Select one unit of the following:0.5
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Innovation
Operations Strategy
Enabling Technologies
Managerial Decision Making
Statistics
STAT 6130Regression Analysis for Business 21
or STAT 6210 Accelerated Regression Analysis for Business
Management Communication
WHCP 6110Management Communication0.25
Select one of the following:0.25
Advanced Persuasive Speaking
Communication Challenges for Entrepreneurs:
Persuasive Writing for Business Leaders
Total Course Units9
1

Students cannot enroll in both FNCE 6210 and FNCE 6230.

2

STAT 6210 is by placement only.


The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2022 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.