Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information about the Joint Doctoral Degree in Marketing and Psychologyhttps://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Requirements for PhD Degrees.

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 17 graduate level course units.

MAJOR FIELD COURSES
Marketing Courses
Complete the following 4.0 course units:4
Measurement and Data Analysis in Marketing - Part A
Measurement and Data Analysis in Marketing - Part B
Research Methods in Marketing - Part A
Research Methods in Marketing - Part B
Advanced Topics in Marketing - Part A
Advanced Topics in Marketing - Part B
Research Seminar in Marketing - Part A
Research Seminar in Marketing - Part B
Select from either the Consumer Behavior or Quantitative Tracks:3
Consumer Behavior
Complete the following 3.0 course units:
Judgment and Decision Making Perspectives on Consumer Behavior - Part A
Judgment and Decision Making Perspectives on Consumer Behavior - Part B
Information Processing Perspectives on Consumer Behavior - Part A
Information Processing Perspectives on Consumer Behavior - Part B
Economic/OR Models of Marketing - Part A
Empirical Models in Marketing - Part A
Quantitative
Complete the following 3.0 course units:
Judgment and Decision Making Perspectives on Consumer Behavior - Part A
Information Processing Perspectives on Consumer Behavior - Part A
Economic/OR Models of Marketing - Part A
Economic/OR Models of Marketing - Part B
Empirical Models in Marketing - Part A
Empirical Models in Marketing - Part B
BASIC COURSES
Economics Requirement
Select one of the following course combinations:1-2
Microeconomic Theory I
and Microeconomic Theory II
Microeconomic Theory
and Game Theory and Applications.
Managerial Economics
Statistics Requirement
Select one of the following course combinations:2
Applied Regression and Analysis of Variance
and Introduction to Nonparametric Methods and Log-linear Models
Statistics for Psychologists
and Introduction to Nonparametric Methods and Log-linear Models
Applied Econometrics I
and Applied Econometrics II
Probability
and Applied Econometrics I
Mathematical Statistics
and Introduction to Linear Statistical Models
Econometrics I: Fundamentals
and Econometrics II: Methods & Models
Quantitative Methods in Sociology II
and Introduction to Nonparametric Methods and Log-linear Models
Data Analytics and Statistical Computing
and Applied Regression and Analysis of Variance
Introduction to Nonparametric Methods and Log-linear Models
Probability
Mathematical Statistics
Applied Econometrics I
Applied Econometrics II
COURSES IN A RELATED FIELD
Select six course units (or seven course units if taking BEPP 950) to satisfy the Economics requirements)6-7
Total Course Units17

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2018 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

First Year
Fall
Research Methods in Marketing - Part A
Research Methods in Marketing - Part B
Judgment and Decision Making Perspectives on Consumer Behavior - Part A
Research Seminar in Marketing - Part A
Economics Requirement
Statistics Requirement
Spring
Measurement and Data Analysis in Marketing - Part A
Measurement and Data Analysis in Marketing - Part B
Information Processing Perspectives on Consumer Behavior - Part A
Economic/OR Models of Marketing - Part A
Economic/OR Models of Marketing - Part B
Empirical Models in Marketing - Part A
Empirical Models in Marketing - Part B
Statistics Requirement
Summer
Marketing Prelimiinary Exam
First Year Research Paper
Second Year
Fall
Advanced Topics in Marketing - Part A
Electives
Research Paper
Spring
Advanced Topics in Marketing - Part B
Research Seminar in Marketing - Part B
Economics Requirement
Electives
Research
Third Year
Dissertation
Directed Reading & Research
Admission to Candidacy
Formulation of Research Topic
Fourth Year
Dissertation
Continued Research
Oral Examination
*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

Sample Sequence Consumer Behavior Track*

First Year
Fall
Research Methods in Marketing - Part A
Research Methods in Marketing - Part B
Judgment and Decision Making Perspectives on Consumer Behavior - Part A
Judgment and Decision Making Perspectives on Consumer Behavior - Part B
Advanced Topics in Marketing - Part A
Statistics Requirement
Spring
Measurement and Data Analysis in Marketing - Part A
Measurement and Data Analysis in Marketing - Part B
Information Processing Perspectives on Consumer Behavior - Part A
Information Processing Perspectives on Consumer Behavior - Part B
Economic/OR Models of Marketing - Part A
Empirical Models in Marketing - Part A
Advanced Topics in Marketing - Part B
Statistics Requirement
Summer
Marketing Preliminary Exam
First Year Research Paper
Second Year
Fall
Research Seminar in Marketing - Part A
Managerial Economics
Electives
Research Paper
Spring
Research Seminar in Marketing - Part B
Electives
Research
Summer
Second Year Research Paper
Third Year
Dissertation
Directed Reading & Research
Admission to Candidacy
Formulation of Research Topic
Fourth Year
Dissertation
Continued Research
Oral Examination
*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.