Consumer Psychology, Minor

The goal of the interschool Consumer Psychology Minor is to create a program that fosters the natural link between Psychology in the College and Marketing in Wharton. To fulfill the Minor in Consumer Psychology students must complete four courses from the Psychology Department in the College and four courses from the Marketing Department in Wharton, and the stats requirement. Both College and Wharton requirements will consist of core courses along with a set of elective courses. College students who wish to minor in Consumer Psychology must count two of the four required psychology (PSYC) courses towards only the Consumer Psychology minor (and towards no other major or minor).


Minor Requirements
Statistics Requirement
Select one of the following:1
Introductory Business Statistics
Introductory Business Statistics
Introductory Statistics (day or summer only)
Statistics for Biologists
Social Statistics
Quantitative Analysis of Anthropological Data
Statistics for Research and Measurement
Psychology Requirement 11
Introduction to Experimental Psychology
Select one of the following:1
Social Psychology
Introduction to Positive Psychology (SNF Paideia Program Course)
Select one of the following:1
Language and Thought
Introduction to Cognitive Science
Judgment and Decisions
Behavioral Economics and Psychology
Select 1 course unit of any of the courses not used, or a 4000-level course in Social Psychology or Decision Making1
Marketing Requirement
MKTG 1010Introduction to Marketing1
MKTG 2110Consumer Behavior1
Select one of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making
Applied Probability Models in Marketing
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B
Select one of the following:1
Two 0.5 course unit Electives
One 1 course unit Elective
Total Course Units9

Note: Two of the four courses must count ONLY toward the CNPS minor, no other major or minor.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2023 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.