Marketing, BS

Students pursuing a concentration in marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and developing successful marketing strategies. They also gain practical experience applying these concepts and methods via half-semester mini-courses (e.g., new product development, advertising, retailing). Many students with a marketing concentration have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.

Curriculum 

MKTG 2110Consumer Behavior1
Select one of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making 4
Applied Probability Models in Marketing
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B 1
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B 1
Select two course units from the following:2
New Product Management
Advertising Management 5
Principles of Retailing
Digital Marketing and Electronic Commerce 2
Idea Generation & the Systematic Approach for Creativity
Entrepreneurial Marketing
Introduction to Brain Science for Business 6
Visual Marketing
Marketing Strategy for Technology Platforms (experimental) 4
Pricing Policy 2
Innovation, Marketing Strategy, and Antitrust
New Product Development
Principles of Advertising 5
Marketing for Social Impact
Digital Marketing, Social Media and E-Commerce 3
Models for Marketing Strategy
Marketing Strategy
Strategic Brand Management
Pricing Strategies 2
Special Topics: Retail Merchandising 4
Special Topics: Experiments for Business Decision Making 4
Special Topics - Consumer Neuroscience 4
Special Topics - Marketing Analytics 4
Special Topics: The Business of Wellness: Marketing and Consumption 4
Special Topics: The Business of Wellness: Marketing and Consumption
Independent Study
Applied Probability Models in Marketing
Other Wharton Requirements33
Total Course Units37
1

This is a PhD course. Students need instructor permission and a permit from the department to enroll.

2

MKTG 2540 and MKTG 2880 cannot both be taken for credit.

3

 MKTG 2270 and MKTG 2700 cannot both be taken for credit.

4

Special Topics and Experimental courses: Subject to approval of department concentration advisor.

5

MKTG 2240 and MKTG 2650 cannot both be taken for credit.

6

MKTG 2370 replaced Special Topics course MKTG 3510. MKTG 2370 and MKTG 3510 cannot both be taken for credit.

Other Wharton Requirements

First-Year Foundations
ECON 0110Introduction to Economics for Business 11
MATH 1400Calculus, Part I1
or MATH 1100 Calculus for Wharton Students
Writing
Critical Writing Seminar1
Business
Business Breadth (non-concentration courses)3
Leadership Journey
WH 1010Business and You0.5
WH 2010Business Communication for Impact0.5
MGMT 3010Teamwork and Interpersonal Influence0.5
Capstone Course/Project0.5
Fundamentals
ACCT 1010Accounting and Financial Reporting1
ACCT 1020Strategic Cost Analysis1
BEPP 2500Managerial Economics1
FNCE 1000Corporate Finance1
FNCE 1010Monetary Economics and the Global Economy1
LGST 1000Ethics and Social Responsibility1
or LGST 1010 Law and Social Values
MKTG 1010Introduction to Marketing1
OIDD 1010An Introduction to Operations, Information and Decisions1
STAT 1010Introductory Business Statistics1
STAT 1020Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Second semester-level foreign language1
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Humanities
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Unrestricted Electives
Select five courses5
Total Course Units33
1

For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of ECON 0110 Introduction to Economics for Business of these courses can be slotted for ECON 0110 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.

2

Two can double-count as General Education Distribution courses. 


The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2022 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.