Marketing, BS
Students pursuing a concentration in marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and developing successful marketing strategies. They also gain practical experience applying these concepts and methods via half-semester mini-courses (e.g., new product development, advertising, retailing). Many students with a marketing concentration have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.
For more information: marketing.wharton.upenn.edu
Curriculum
| Code | Title | Course Units |
|---|---|---|
| MKTG 211 | Consumer Behavior | 1 |
| Select one of the following: | 1 | |
| Data and Analysis for Marketing Decisions | ||
| Models for Marketing Strategy | ||
| Special Topics: Experiments for Business Decision Making | ||
| Applied Probability Models in Marketing | ||
| Measurement and Data Analysis in Marketing - Part A and Measurement and Data Analysis in Marketing - Part B | ||
| Research Methods in Marketing - Part A and Research Methods in Marketing - Part B | ||
| Select two course units from the following: | 2 | |
| New Product Management | ||
| Advertising Management | ||
| Principles of Retailing | ||
| Digital Marketing and Electronic Commerce ** | ||
| Idea Generation & the Systematic Approach for Creativity | ||
| Entrepreneurial Marketing | ||
MKTG 242 | ||
| Pricing Policy *** | ||
| Innovation, Marketing Strategy, and Antitrust | ||
| New Product Development | ||
| Principles of Advertising | ||
| Marketing for Social Impact | ||
| Digital Marketing, Social Media and E-Commerce ** | ||
| Models for Marketing Strategy | ||
| Marketing Strategy | ||
| Strategic Brand Management | ||
| Pricing Strategies *** | ||
| Special Topics: Retail Merchandising | ||
| Special Topics: Experiments for Business Decision Making **** | ||
| Special Topics - Consumer Neuroscience **** | ||
| Other Wharton Requirements | 33 | |
| Special Topics: Introduction to Brain Science for Business **** | ||
| Special Topics - Marketing Analytics **** | ||
| Special Topics **** | ||
| Independent Study | ||
| Applied Probability Models in Marketing | ||
| Total Course Units | 37 | |
| * | This is a PhD course. Students need instructor permission and a permit from the department to enroll. |
| ** | |
| *** | |
| **** | Special Topics courses: Subject to approval of department concentration advisor. |
Other Wharton Requirements
| Code | Title | Course Units |
|---|---|---|
| First-Year Foundations | ||
| ECON 010 | Introduction to Economics for Business 1 | 1 |
| MATH 104 | Calculus, Part I | 1 |
| or MATH 110 | Calculus for Wharton Students | |
| Writing | ||
| Critical Writing Seminar | 1 | |
| Business | ||
| Business Breadth (non-concentration courses) | 3 | |
| Leadership Journey | ||
| WH 101 | Business and You | 0.5 |
| WH 201 | Business Communication for Impact | 0.5 |
| WH 301 | 0.5 | |
| Capstone Course/Project | 0.5 | |
| Fundamentals | ||
| ACCT 101 | Accounting and Financial Reporting | 1 |
| ACCT 102 | Strategic Cost Analysis | 1 |
| BEPP 250 | Managerial Economics | 1 |
| FNCE 100 | Corporate Finance | 1 |
| FNCE 101 | Monetary Economics and the Global Economy | 1 |
| LGST 100 | Ethics and Social Responsibility | 1 |
| or LGST 101 | Law and Social Values | |
| MGMT 101 | Introduction To Management | 1 |
| MKTG 101 | Introduction to Marketing | 1 |
| OIDD 101 | An Introduction to Operations, Information and Decisions | 1 |
| STAT 101 | Introductory Business Statistics | 1 |
| STAT 102 | Introductory Business Statistics | 1 |
| Global Economy, Business & Society | ||
| One course unit required | 1 | |
| Technology, Innovation & Analytics | ||
| One course unit required | 1 | |
| Liberal Arts & Sciences | ||
| Second semester-level foreign language | ||
| General Education Distribution | ||
| Select 6 courses with at least 1 course unit in each of the following categories: | 6 | |
Humanities | ||
Natural Science, Math & Engineering | ||
Social Science | ||
| Cross-Cultural Perspectives | ||
| Select 3 courses 2 | 3 | |
| Unrestricted Electives | ||
| Select five courses | 5 | |
| Total Course Units | 33 | |
| 1 | For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement. |
| 2 | Two can double-count as General Education Distribution courses. |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.