Marketing, BS

Students pursuing a concentration in marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and developing successful marketing strategies. They also gain practical experience applying these concepts and methods via half-semester mini-courses (e.g., new product development, advertising, retailing). Many students with a marketing concentration have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.

MKTG 211Consumer Behavior1
Select one of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making
Applied Probability Models for Marketing
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B *
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B *
Select two course units from the following:2
New Product Management
Advertising Management
Principles of Retailing
Digital Marketing and Electronic Commerce **
Idea Generation & the Systematic Approach for Creativity
Entrepreneurial Marketing
Multinational Marketing
Pricing Policy ***
Law of Marketing and Antitrust
New Product Development
Principles of Advertising
Marketing for Social Impact
Digital Marketing, Social Media and E-Commerce **
Models for Marketing Strategy
Marketing Strategy
Strategic Brand Management
Pricing Strategies ***
Special Topics: Retail Merchandising
Special Topics: Experiments for Business Decision Making ****
Special Topics - Consumer Neuroscience ****
Special Topics: Introduction to Brain Science for Business ****
Special Topics - Marketing Analytics ****
Special Topics ****
Independent Study
Applied Probability Models for Marketing
Other Wharton Requirements33
Total Course Units37

This is a PhD course. Students need instructor permission and a permit from the department to enroll


MKTG 254 and MKTG 288 cannot both be taken for credit.


MKTG 227 and MKTG 270 cannot both be taken for credit.


Special Topics courses: Subject to approval of department concentration advisor.

Other Wharton Requirements

First-Year Foundations
ECON 010Introduction to Economics for Business 11
MATH 104Calculus, Part I1
or MATH 110 Calculus for Wharton Students
Critical Writing Seminar1
Business Breadth (non-concentration courses)3
Leadership Journey
WH 101Business and You0.5
WH 201Management Communication: Persuasive Speaking and Writing for Business0.5
WH 301Teamwork and Interpersonal Influence0.5
Capstone Course/Project0.5
ACCT 101Accounting and Financial Reporting1
ACCT 102Strategic Cost Analysis1
BEPP 250Managerial Economics1
FNCE 100Corporate Finance1
FNCE 101Monetary Economics and the Global Economy1
LGST 100Ethics and Social Responsibility1
or LGST 101 Law and Social Values
MGMT 101Introduction To Management1
MKTG 101Introduction to Marketing1
OIDD 101An Introduction to Operations, Information and Decisions1
STAT 101Introductory Business Statistics1
STAT 102Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Second semester-level foreign language
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Unrestricted Electives
Select five courses5
Total Course Units33

For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.


Two can double-count as General Education Distribution courses. 

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2018 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.