Marketing, BS

Students pursuing a concentration in marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and developing successful marketing strategies. They also gain practical experience applying these concepts and methods via half-semester mini-courses (e.g., new product development, advertising, retailing). Many students with a marketing concentration have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.

MKTG 211Consumer Behavior1
Select one of the following:1
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making
Applied Probability Models for Marketing
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B
Select two course units from the following:2
New Product Management
Advertising Management
Principles of Retailing
Digital Marketing and Electronic Commerce
Entrepreneurial Marketing
Multinational Marketing
Sales Force Management
Pricing Policy
Law of Marketing and Antitrust
New Product Development
Principles of Advertising
Marketing for Social Impact
Contagious: How Products, Ideas, and Behaviors Catch On
Digital Marketing, Social Media and E-Commerce
Models for Marketing Strategy
Forecasting Methods for Marketing
Marketing Strategy
Strategic Brand Management
Pricing Strategies
Creativity
SPECIAL TOPICS: Visual Aesthetics and Style in Retail Merchandising
Special Topics: Retail Merchandising
Special Topics: Retail Designscape
Special Topics: Experiments for Business Decision Making
Special Topics - Consumer Neuroscience
Special Topics: Introduction to Brain Science for Business
Special Topics - Strategic Brand Management
Special Topics: Technology and Strategy
Independent Study
Applied Probability Models for Marketing
Other Wharton Requirements33
Total Course Units37

Other Wharton Requirements

First Year Foundations
ECON 010Introduction to Economics for Business 11
MATH 104Calculus, Part I1
or MATH 110 Calculus for Wharton Students
Business
Leadership Journey
WH 101Business and You0.5
WH 201Management Communication: Persuasive Speaking and Writing for Business0.5
WH301Teamwork/Interpersonal Dynamics0.5
Capstone Course/Project0.5
Fundamentals
ACCT 101Principles of Accounting I1
ACCT 102Managerial Accounting1
BEPP 250Managerial Economics1
FNCE 100Corporate Finance1
FNCE 101Monetary Economics and the Global Economy1
LGST 100Ethics and Social Responsibility1
or LGST 101 Law and Social Values
MGMT 101Introduction To Management1
MKTG 101Introduction to Marketing1
OIDD 101An Introduction to Operations, Information and Decisions1
STAT 101Introductory Business Statistics1
STAT 102Introductory Business Statistics1
Global Economy, Business & Society
Select one course1
Technology, Innovation & Analytics
Select one course1
Liberal Arts & Sciences
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Humanities
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Writing
Critical Writing Seminar1
Unrestricted Electives
Select five courses5
Additional Requirements
Second semester-level Foreign Language
PennSTART
Business Breadth (non-concentration courses)3
Total Course Units33
1

For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.

2

Two can double-count as General Education Distribution courses. 


The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2017 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.