Marketing & Operations Management, BS
The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:
- Creativity-based new product development
- Innovation in service manufacturing and new service development
- Customer response to next-generation products
- The use of conjoint analysis in engineering designs
- Platform-owner market entry
- Design-intensive innovation
For more information: https://marketing.wharton.upenn.edu/programs/undergraduate/marketing-and-operations-management-joint-concentration/
Marketing & Operations Management Concentration
| Code | Title | Course Units |
|---|---|---|
| Required OIDD Courses | ||
| Select two course units from the following: | 2 | |
| Operations Management Analytics | ||
| Scaling Operations in Technology Ventures: Linking Strategy and Execution | ||
| Analytics and the Digital Economy | ||
| Enabling Technologies | ||
| Product Design | ||
| Advanced Topics | ||
| Required MKTG Courses 1 | ||
| Select two course units from the following: | 2 | |
| Principles of Retailing | ||
| Digital Marketing and Electronic Commerce | ||
| Idea Generation & the Systematic Approach for Creativity | ||
| Marketing Strategy for Technology Platforms | ||
| Pricing Policy | ||
| Digital Marketing, Social Media and E-Commerce | ||
| Models for Marketing Strategy | ||
| Marketing Strategy | ||
| AI in Our Lives: The Behavioral Science of Autonomous Technology | ||
| Pricing Strategies | ||
| Applied Probability Models in Marketing | ||
| Other Wharton Requirements | 33 | |
| Total Course Units | 37 | |
- 1
You may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, If you take MKTG 2540 Pricing Policy you may not also take MKTG 2880 Pricing Strategies. If you take MKTG 2270 Digital Marketing and Electronic Commerce, you may not also take MKTG 2700 Digital Marketing, Social Media and E-Commerce.
Other Wharton Requirements
| Code | Title | Course Units |
|---|---|---|
| First-Year Foundations | ||
| BEPP 1000 | Introductory Economics for Business Students 1 | 1 |
| MATH 1400 | Calculus, Part I | 1 |
| or MATH 1100 | Calculus for Wharton Students | |
| Writing | ||
| Critical Writing Seminar | 1 | |
| Business | ||
| Business Breadth (non-concentration courses) | 3 | |
| Leadership Journey | ||
| WH 1010 | Business and You | 0.5 |
| WH 2010 | Business Communication for Impact | 0.5 |
| MGMT 3010 | Teamwork and Interpersonal Influence | 0.5 |
| Capstone Course/Project | 0.5 | |
| Fundamentals | ||
| ACCT 1010 | Accounting and Financial Reporting | 1 |
| ACCT 1020 | Strategic Cost Analysis | 1 |
| BEPP 2500 | Managerial Economics | 1 |
| FNCE 1000 | Corporate Finance | 1 |
| FNCE 1010 | Monetary Economics and the Global Economy | 1 |
| LGST 1000 | Ethics and Social Responsibility | 1 |
| or LGST 1010 | Law and Social Values | |
| MKTG 1010 | Introduction to Marketing | 1 |
| OIDD 1010 | An Introduction to Operations, Information and Decisions | 1 |
| STAT 1010 | Introductory Business Statistics | 1 |
| STAT 1020 | Introductory Business Statistics | 1 |
| Global Economy, Business & Society | ||
| One course unit required | 1 | |
| Technology, Innovation & Analytics | ||
| One course unit required | 1 | |
| Liberal Arts & Sciences | ||
| Foreign Language | 1 | |
| Second semester-level course or equivalent required | 1 | |
| Humanities | ||
| At least one course unit required | 1 | |
| Natural Science, Math & Engineering | ||
| At least one course unit required | 1 | |
| Social Science | ||
| At least one course unit required | 1 | |
Cross-Cultural Perspectives | ||
| Three course units required 2 | 3 | |
| Unrestricted Electives | ||
| Five course units required | 5 | |
| Total Course Units | 33 | |
- 1
For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of BEPP 1000 Introductory Economics for Business Students of these courses can be slotted for BEPP 1000 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.
- 2
Two can double-count as Humanities; Natural Science, Math & Engineering; Social Science; or Flex Gen Ed.
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.