Marketing & Operations Management, BS

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

  • Creativity-based new product development
  • Innovation in service manufacturing and new service development
  • Customer response to next-generation products
  • The use of conjoint analysis in engineering designs
  • Platform-owner market entry
  • Design-intensive innovation

Marketing & Operations Management Concentration

Required OIDD Courses
Select two course units from the following:2
Introduction to Operations Management
Analytics for Service Operations
Scaling Operations in Technology Ventures: Linking Strategy and Execution
Analytics and the Digital Economy
Enabling Technologies
Product Design
Advanced Topics
Required MKTG Courses 1
Select two course units from the following:2
New Product Management
Principles of Retailing
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Pricing Policy
New Product Development
Digital Marketing, Social Media and E-Commerce
Models for Marketing Strategy
Marketing Strategy
Pricing Strategies
Applied Probability Models in Marketing
Other Wharton Requirements33
Total Course Units37

You may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 2210 New Product Management, you may not also take MKTG 2620 New Product Development. If you take MKTG 2540 Pricing Policy you may not also take MKTG 2880 Pricing Strategies. If you take MKTG 2270 Digital Marketing and Electronic Commerce, you may not also take MKTG 2700 Digital Marketing, Social Media and E-Commerce

Other Wharton Requirements

First-Year Foundations
ECON 0110Introduction to Economics for Business 11
MATH 1400Calculus, Part I1
or MATH 1100 Calculus for Wharton Students
Critical Writing Seminar1
Business Breadth (non-concentration courses)3
Leadership Journey
WH 1010Business and You0.5
WH 2010Business Communication for Impact0.5
MGMT 3010Teamwork and Interpersonal Influence0.5
Capstone Course/Project0.5
ACCT 1010Accounting and Financial Reporting1
ACCT 1020Strategic Cost Analysis1
BEPP 2500Managerial Economics1
FNCE 1000Corporate Finance1
FNCE 1010Monetary Economics and the Global Economy1
LGST 1000Ethics and Social Responsibility1
or LGST 1010 Law and Social Values
MKTG 1010Introduction to Marketing1
OIDD 1010An Introduction to Operations, Information and Decisions1
STAT 1010Introductory Business Statistics1
STAT 1020Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Second semester-level foreign language1
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Unrestricted Electives
Select five courses5
Total Course Units33

For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of ECON 0110 Introduction to Economics for Business of these courses can be slotted for ECON 0110 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.


Two can double-count as General Education Distribution courses. 

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2022 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.