Marketing & Operations Management, BS

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

  • Creativity-based new product development
  • Innovation in service manufacturing and new service development
  • Customer response to next-generation products
  • The use of conjoint analysis in engineering designs
  • Platform-owner market entry
  • Design-intensive innovation

Marketing & Operations Management Concentration

Required OIDD Courses
Select two course units from the following:2
Operations Management Analytics
Scaling Operations in Technology Ventures: Linking Strategy and Execution
Analytics and the Digital Economy
Enabling Technologies
Product Design
Advanced Topics
Required MKTG Courses 1
Select two course units from the following:2
Principles of Retailing
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Marketing Strategy for Technology Platforms
Pricing Policy
Digital Marketing, Social Media and E-Commerce
Models for Marketing Strategy
Marketing Strategy
AI in Our Lives: The Behavioral Science of Autonomous Technology
Pricing Strategies
Applied Probability Models in Marketing
Other Wharton Requirements33
Total Course Units37

You may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, If you take MKTG 2540 Pricing Policy you may not also take MKTG 2880 Pricing Strategies. If you take MKTG 2270 Digital Marketing and Electronic Commerce, you may not also take MKTG 2700 Digital Marketing, Social Media and E-Commerce

Other Wharton Requirements

First-Year Foundations
BEPP 1000Introductory Economics for Business Students 11
MATH 1400Calculus, Part I1
or MATH 1100 Calculus for Wharton Students
Critical Writing Seminar1
Business Breadth (non-concentration courses)3
Leadership Journey
WH 1010Business and You0.5
WH 2010Business Communication for Impact0.5
MGMT 3010Teamwork and Interpersonal Influence0.5
Capstone Course/Project0.5
ACCT 1010Accounting and Financial Reporting1
ACCT 1020Strategic Cost Analysis1
BEPP 2500Managerial Economics1
FNCE 1000Corporate Finance1
FNCE 1010Monetary Economics and the Global Economy1
LGST 1000Ethics and Social Responsibility1
or LGST 1010 Law and Social Values
MKTG 1010Introduction to Marketing1
OIDD 1010An Introduction to Operations, Information and Decisions1
STAT 1010Introductory Business Statistics1
STAT 1020Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Foreign Language1
Second semester-level course or equivalent required1
At least one course unit required1
Natural Science, Math & Engineering
At least one course unit required1
Social Science
At least one course unit required1
Cross-Cultural Perspectives
Three course units required 23
Unrestricted Electives
Five course units required5
Total Course Units33

For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of BEPP 1000 Introductory Economics for Business Students of these courses can be slotted for BEPP 1000 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.


Two can double-count as Humanities; Natural Science, Math & Engineering; Social Science; or Flex Gen Ed.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.