Marketing & Operations Management, BS
The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:
- Creativity-based new product development
- Innovation in service manufacturing and new service development
- Customer response to next-generation products
- The use of conjoint analysis in engineering designs
- Platform-owner market entry
- Design-intensive innovation
For more information: https://marketing.wharton.upenn.edu/programs/undergraduate/marketing-and-operations-management-joint-concentration/
Marketing & Operations Management Concentration
| Code | Title | Course Units |
|---|---|---|
| Required OIDD Courses | ||
| Select two course units from the following: | 2 | |
| Introduction to Operations Management | ||
| Analytics for Service Operations | ||
| Enabling Technologies | ||
| Product Design | ||
OIDD 416 | ||
| Required MKTG Courses 1 | ||
| Select two course units from the following: | 2 | |
| New Product Management | ||
| Principles of Retailing | ||
| Digital Marketing and Electronic Commerce | ||
| Idea Generation & the Systematic Approach for Creativity | ||
| Pricing Policy | ||
| New Product Development | ||
| Digital Marketing, Social Media and E-Commerce | ||
| Models for Marketing Strategy | ||
| Marketing Strategy | ||
| Pricing Strategies | ||
| Applied Probability Models in Marketing | ||
| Other Wharton Requirements | 33 | |
| Total Course Units | 37 | |
| 1 | You may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 221 New Product Management, you may not also take MKTG 262 New Product Development. If you take MKTG 254 Pricing Policy you may not also take MKTG 288 Pricing Strategies. If you take MKTG 227 Digital Marketing and Electronic Commerce, you may not also takeMKTG 270 Digital Marketing, Social Media and E-Commerce. |
Other Wharton Requirements
| Code | Title | Course Units |
|---|---|---|
| First-Year Foundations | ||
| ECON 010 | Introduction to Economics for Business 1 | 1 |
| MATH 104 | Calculus, Part I | 1 |
| or MATH 110 | Calculus for Wharton Students | |
| Writing | ||
| Critical Writing Seminar | 1 | |
| Business | ||
| Business Breadth (non-concentration courses) | 3 | |
| Leadership Journey | ||
| WH 101 | Business and You | 0.5 |
| WH 201 | Business Communication for Impact | 0.5 |
| WH 301 | 0.5 | |
| Capstone Course/Project | 0.5 | |
| Fundamentals | ||
| ACCT 101 | Accounting and Financial Reporting | 1 |
| ACCT 102 | Strategic Cost Analysis | 1 |
| BEPP 250 | Managerial Economics | 1 |
| FNCE 100 | Corporate Finance | 1 |
| FNCE 101 | Monetary Economics and the Global Economy | 1 |
| LGST 100 | Ethics and Social Responsibility | 1 |
| or LGST 101 | Law and Social Values | |
| MGMT 101 | Introduction To Management | 1 |
| MKTG 101 | Introduction to Marketing | 1 |
| OIDD 101 | An Introduction to Operations, Information and Decisions | 1 |
| STAT 101 | Introductory Business Statistics | 1 |
| STAT 102 | Introductory Business Statistics | 1 |
| Global Economy, Business & Society | ||
| One course unit required | 1 | |
| Technology, Innovation & Analytics | ||
| One course unit required | 1 | |
| Liberal Arts & Sciences | ||
| Second semester-level foreign language | ||
| General Education Distribution | ||
| Select 6 courses with at least 1 course unit in each of the following categories: | 6 | |
Humanities | ||
Natural Science, Math & Engineering | ||
Social Science | ||
| Cross-Cultural Perspectives | ||
| Select 3 courses 2 | 3 | |
| Unrestricted Electives | ||
| Select five courses | 5 | |
| Total Course Units | 33 | |
| 1 | For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement. |
| 2 | Two can double-count as General Education Distribution courses. |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.