Marketing & Operations Management, BS

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

  • Creativity-based new product development
  • Innovation in service manufacturing and new service development
  • Customer response to next-generation products
  • The use of conjoint analysis in engineering designs
  • Platform-owner market entry
  • Design-intensive innovation

Marketing & Operations Management Concentration

Required OIDD Courses
Select two course units from the following:2
Introduction to Operations Management
Analytics for Service Operations
Gamification for Business
Enabling Technologies
Product Design
Design and Development of Web-Based Products and Services
Required MKTG Courses 1
Select two course units from the following:2
New Product Management
Principles of Retailing
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Sales Force Management
Pricing Policy
New Product Development
Digital Marketing, Social Media and E-Commerce
Models for Marketing Strategy
Marketing Strategy
Pricing Strategies
Applied Probability Models for Marketing
Other Wharton Requirements33
Total Course Units37

You may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 221 New Product Management, you may not also take MKTG 262 New Product Development. If you take MKTG 254 Pricing Policy you may not also take MKTG 288 Pricing Strategies. If you take MKTG 227 Digital Marketing and Electronic Commerce, you may not also takeMKTG 270 Digital Marketing, Social Media and E-Commerce. If you take MKTG 292 Creativity you may not also take MKTG 234 Idea Generation & the Systematic Approach for Creativity.

Other Wharton Requirements

First Year Foundations
ECON 010Introduction to Economics for Business 11
MATH 104Calculus, Part I1
or MATH 110 Calculus for Wharton Students
Leadership Journey
WH 101Business and You0.5
WH 201Management Communication: Persuasive Speaking and Writing for Business0.5
WH301Teamwork/Interpersonal Dynamics0.5
Capstone Course/Project0.5
ACCT 101Principles of Accounting I1
ACCT 102Managerial Accounting1
BEPP 250Managerial Economics1
FNCE 100Corporate Finance1
FNCE 101Monetary Economics and the Global Economy1
LGST 100Ethics and Social Responsibility1
or LGST 101 Law and Social Values
MGMT 101Introduction To Management1
MKTG 101Introduction to Marketing1
OIDD 101An Introduction to Operations, Information and Decisions1
STAT 101Introductory Business Statistics1
STAT 102Introductory Business Statistics1
Global Economy, Business & Society
Select one course1
Technology, Innovation & Analytics
Select one course1
Liberal Arts & Sciences
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Critical Writing Seminar1
Unrestricted Electives
Select five courses5
Additional Requirements
Second semester-level Foreign Language
Business Breadth (non-concentration courses)3
Total Course Units33

For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.


Two can double-count as General Education Distribution courses. 

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2017 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.