Retailing, BS
The secondary concentration in retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry-relevant electives from Wharton and the College of Arts & Sciences.
For more information: https://marketing.wharton.upenn.edu/programs/undergraduate/retailing-secondary-concentration/
Retailing Concentration
Secondary concentration only.
| Code | Title | Course Units |
|---|---|---|
| Secondary Concentration Requirements 1 | ||
| MKTG 2250 | Principles of Retailing | 0.5 |
| OIDD 3970 | 0.5 | |
| Marketing Component | ||
| Select one course unit from the following: | ||
| Consumer Behavior | ||
| Data and Analysis for Marketing Decisions | ||
| Digital Marketing and Electronic Commerce | ||
| Idea Generation & the Systematic Approach for Creativity | ||
| Entrepreneurial Marketing | ||
| Principles of Advertising | ||
| Digital Marketing, Social Media and E-Commerce | ||
| Strategic Brand Management | ||
| Pricing Strategies | ||
| Operations Component | ||
| Select one from the following: | ||
| Operations Management Analytics | ||
| Negotiations | ||
| Enabling Technologies | ||
| Real Estate Investment: Analysis and Financing | ||
| Real Estate Development | ||
| Design Component | ||
| Select one from the following: | ||
| Product Design | ||
| People and Design | ||
| Eye, Mind, and Image | ||
| Primary Concentration | 4 | |
| Other Wharton Requirements | 33 | |
| Total Course Units | 37 | |
- 1
One course unit from the secondary concentration will double count as a Business Breadth Requirement.
Three course units from the secondary concentration will double count as Unrestricted Electives.
Other Wharton Requirements
| Code | Title | Course Units |
|---|---|---|
| First-Year Foundations | ||
| BEPP 1000 | Introductory Economics for Business Students 1 | 1 |
| MATH 1400 | Calculus, Part I | 1 |
| or MATH 1100 | Calculus for Wharton Students | |
| Writing | ||
| Critical Writing Seminar | 1 | |
| Business | ||
| Business Breadth (non-concentration courses) | 3 | |
| Leadership Journey | ||
| WH 1010 | Business and You | 0.5 |
| WH 2010 | Business Communication for Impact | 0.5 |
| MGMT 3010 | Teamwork and Interpersonal Influence | 0.5 |
| Capstone Course/Project | 0.5 | |
| Fundamentals | ||
| ACCT 1010 | Accounting and Financial Reporting | 1 |
| ACCT 1020 | Strategic Cost Analysis | 1 |
| BEPP 2500 | Managerial Economics | 1 |
| FNCE 1000 | Corporate Finance | 1 |
| FNCE 1010 | Monetary Economics and the Global Economy | 1 |
| LGST 1000 | Ethics and Social Responsibility | 1 |
| or LGST 1010 | Law and Social Values | |
| MKTG 1010 | Introduction to Marketing | 1 |
| OIDD 1010 | An Introduction to Operations, Information and Decisions | 1 |
| STAT 1010 | Introductory Business Statistics | 1 |
| STAT 1020 | Introductory Business Statistics | 1 |
| Global Economy, Business & Society | ||
| One course unit required | 1 | |
| Technology, Innovation & Analytics | ||
| One course unit required | 1 | |
| Liberal Arts & Sciences | ||
| Foreign Language | 1 | |
| Second semester-level course or equivalent required | 1 | |
| Humanities | ||
| At least one course unit required | 1 | |
| Natural Science, Math & Engineering | ||
| At least one course unit required | 1 | |
| Social Science | ||
| At least one course unit required | 1 | |
Cross-Cultural Perspectives | ||
| Three course units required 2 | 3 | |
| Unrestricted Electives | ||
| Five course units required | 5 | |
| Total Course Units | 33 | |
- 1
For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of BEPP 1000 Introductory Economics for Business Students of these courses can be slotted for BEPP 1000 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.
- 2
Two can double-count as Humanities; Natural Science, Math & Engineering; Social Science; or Flex Gen Ed.
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.