Retailing, BS

The secondary concentration in retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry-relevant electives from Wharton and the College of Arts & Sciences.

Retailing Concentration

Secondary concentration only.

Secondary Concentration Requirements 1
MKTG 2250Principles of Retailing0.5
OIDD 3970Retail Supply Chain Management0.5
Marketing Component
Select one course unit from the following:
Consumer Behavior
Data and Analysis for Marketing Decisions
Advertising Management
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Entrepreneurial Marketing
New Product Development
Principles of Advertising
Digital Marketing, Social Media and E-Commerce
Strategic Brand Management
Pricing Strategies
Operations Component
Select one from the following:
Introduction to Operations Management
Negotiations
Enabling Technologies
Real Estate Investment: Analysis and Financing
Real Estate Development
Design Component
Select one from the following:
Product Design
People and Design
Eye, Mind, and Image
Primary Concentration4
Other Wharton Requirements33
Total Course Units37
1

One course unit from the secondary concentration will double count as a Business Breadth Requirement.

Three course units from the secondary concentration will double count as Unrestricted Electives.

Other Wharton Requirements

First-Year Foundations
ECON 0110Introduction to Economics for Business 11
MATH 1400Calculus, Part I1
or MATH 1100 Calculus for Wharton Students
Writing
Critical Writing Seminar1
Business
Business Breadth (non-concentration courses)3
Leadership Journey
WH 1010Business and You0.5
WH 2010Business Communication for Impact0.5
MGMT 3010Teamwork and Interpersonal Influence0.5
Capstone Course/Project0.5
Fundamentals
ACCT 1010Accounting and Financial Reporting1
ACCT 1020Strategic Cost Analysis1
BEPP 2500Managerial Economics1
FNCE 1000Corporate Finance1
FNCE 1010Monetary Economics and the Global Economy1
LGST 1000Ethics and Social Responsibility1
or LGST 1010 Law and Social Values
MKTG 1010Introduction to Marketing1
OIDD 1010An Introduction to Operations, Information and Decisions1
STAT 1010Introductory Business Statistics1
STAT 1020Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Second semester-level foreign language1
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Humanities
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Unrestricted Electives
Select five courses5
Total Course Units33
1

For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of ECON 0110 Introduction to Economics for Business of these courses can be slotted for ECON 0110 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.

2

Two can double-count as General Education Distribution courses. 


The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2022 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.