Retailing, BS

The secondary concentration in retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry-relevant electives from Wharton and the College of Arts & Sciences.

Retailing Concentration

Secondary concentration only.

Secondary Concentration Requirements 1
MKTG 225Principles of Retailing0.5
OIDD 397Retail Supply Chain Management0.5
Marketing Component
Select one course unit from the following:
Consumer Behavior
Data and Analysis for Marketing Decisions
Advertising Management
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Entrepreneurial Marketing
New Product Development
Principles of Advertising
Digital Marketing, Social Media and E-Commerce
Strategic Brand Management
Pricing Strategies
Operations Component
Select one from the following:
MGMT 104
Introduction to Operations Management
Enabling Technologies
Real Estate Investment: Analysis and Financing
Real Estate Development
Design Component
Select one from the following:
Product Design
People and Design
Eye, Mind, and Image
Primary Concentration4
Other Wharton Requirements33
Total Course Units37

Other Wharton Requirements

First-Year Foundations
ECON 010Introduction to Economics for Business 11
MATH 104Calculus, Part I1
or MATH 110 Calculus for Wharton Students
Critical Writing Seminar1
Business Breadth (non-concentration courses)3
Leadership Journey
WH 101Business and You0.5
WH 201Business Communication for Impact0.5
WH 3010.5
Capstone Course/Project0.5
ACCT 101Accounting and Financial Reporting1
ACCT 102Strategic Cost Analysis1
BEPP 250Managerial Economics1
FNCE 100Corporate Finance1
FNCE 101Monetary Economics and the Global Economy1
LGST 100Ethics and Social Responsibility1
or LGST 101 Law and Social Values
MGMT 101Introduction To Management1
MKTG 101Introduction to Marketing1
OIDD 101An Introduction to Operations, Information and Decisions1
STAT 101Introductory Business Statistics1
STAT 102Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Second semester-level foreign language
General Education Distribution
Select 6 courses with at least 1 course unit in each of the following categories:6
Natural Science, Math & Engineering
Social Science
Cross-Cultural Perspectives
Select 3 courses 23
Unrestricted Electives
Select five courses5
Total Course Units33

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.