Retailing, BS
The secondary concentration in retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry-relevant electives from Wharton and the College of Arts & Sciences.
For more information: https://marketing.wharton.upenn.edu/programs/undergraduate/retailing-secondary-concentration/
Retailing Concentration
Secondary concentration only.
| Code | Title | Course Units |
|---|---|---|
| Secondary Concentration Requirements 1 | ||
| MKTG 225 | Principles of Retailing | 0.5 |
| OIDD 397 | Retail Supply Chain Management | 0.5 |
| Marketing Component | ||
| Select one course unit from the following: | ||
| Consumer Behavior | ||
| Data and Analysis for Marketing Decisions | ||
| Advertising Management | ||
| Digital Marketing and Electronic Commerce | ||
| Idea Generation & the Systematic Approach for Creativity | ||
| Entrepreneurial Marketing | ||
| New Product Development | ||
| Principles of Advertising | ||
| Digital Marketing, Social Media and E-Commerce | ||
| Strategic Brand Management | ||
| Pricing Strategies | ||
| Operations Component | ||
| Select one from the following: | ||
MGMT 104 | ||
| Introduction to Operations Management | ||
| Negotiations | ||
| Enabling Technologies | ||
| Real Estate Investment: Analysis and Financing | ||
| Real Estate Development | ||
| Design Component | ||
| Select one from the following: | ||
| Product Design | ||
| People and Design | ||
| Eye, Mind, and Image | ||
| Primary Concentration | 4 | |
| Other Wharton Requirements | 33 | |
| Total Course Units | 37 | |
| 1 | One course unit from the secondary concentration will double count as a Business Breadth Requirement. Three course units from the secondary concentration will double count as Unrestricted Electives. |
Other Wharton Requirements
| Code | Title | Course Units |
|---|---|---|
| First-Year Foundations | ||
| ECON 010 | Introduction to Economics for Business 1 | 1 |
| MATH 104 | Calculus, Part I | 1 |
| or MATH 110 | Calculus for Wharton Students | |
| Writing | ||
| Critical Writing Seminar | 1 | |
| Business | ||
| Business Breadth (non-concentration courses) | 3 | |
| Leadership Journey | ||
| WH 101 | Business and You | 0.5 |
| WH 201 | Business Communication for Impact | 0.5 |
| WH 301 | 0.5 | |
| Capstone Course/Project | 0.5 | |
| Fundamentals | ||
| ACCT 101 | Accounting and Financial Reporting | 1 |
| ACCT 102 | Strategic Cost Analysis | 1 |
| BEPP 250 | Managerial Economics | 1 |
| FNCE 100 | Corporate Finance | 1 |
| FNCE 101 | Monetary Economics and the Global Economy | 1 |
| LGST 100 | Ethics and Social Responsibility | 1 |
| or LGST 101 | Law and Social Values | |
| MGMT 101 | Introduction To Management | 1 |
| MKTG 101 | Introduction to Marketing | 1 |
| OIDD 101 | An Introduction to Operations, Information and Decisions | 1 |
| STAT 101 | Introductory Business Statistics | 1 |
| STAT 102 | Introductory Business Statistics | 1 |
| Global Economy, Business & Society | ||
| One course unit required | 1 | |
| Technology, Innovation & Analytics | ||
| One course unit required | 1 | |
| Liberal Arts & Sciences | ||
| Second semester-level foreign language | ||
| General Education Distribution | ||
| Select 6 courses with at least 1 course unit in each of the following categories: | 6 | |
Humanities | ||
Natural Science, Math & Engineering | ||
Social Science | ||
| Cross-Cultural Perspectives | ||
| Select 3 courses 2 | 3 | |
| Unrestricted Electives | ||
| Select five courses | 5 | |
| Total Course Units | 33 | |
| 1 | For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement. |
| 2 | Two can double-count as General Education Distribution courses. |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.