Marketing & Communication, BS
Marketing professionals must understand the communication process and the most effective methods of conveying information, regardless of whether they intend to focus on advertising, the development of web-based initiatives, or the conduct of market research. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and be better prepared for employment or graduate study. The dual concentration in marketing and communication allows Wharton students concentrating in marketing to take four courses in the Annenberg School of Communication and have this cluster of courses recognized on their transcript as a second concentration.
Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.
Marketing & Communication - Dual Concentration
|Marketing & Communication - Dual Concentration Reguirements 1|
|Introduction to Communication Behavior|
|Media Industries and Society|
|Select two of the following electives:|
|Advertising and Society|
|Communication and Persuasion|
|Critical Perspectives in Journalism|
|Primary Marketing Concentration 2||4|
|Other Wharton Requirements||33|
|Total Course Units||37|
One course unit from the Dual Concentration will double count as a General Education Requirement.
Three course units from the Dual Concentration will double count as Unrestricted Electives.
The Primary Marketing Concentration Requirements can be found here.
Other Wharton Requirements
|First Year Foundations|
|ECON 010||Introduction to Economics for Business 1||1|
|MATH 104||Calculus, Part I||1|
|or MATH 110||Calculus for Wharton Students|
|WH 101||Business and You||0.5|
|WH 201||Management Communication: Persuasive Speaking and Writing for Business||0.5|
|ACCT 101||Principles of Accounting I||1|
|ACCT 102||Managerial Accounting||1|
|BEPP 250||Managerial Economics||1|
|FNCE 100||Corporate Finance||1|
|FNCE 101||Monetary Economics and the Global Economy||1|
|LGST 100||Ethics and Social Responsibility||1|
|or LGST 101||Law and Social Values|
|MGMT 101||Introduction To Management||1|
|MKTG 101||Introduction to Marketing||1|
|OIDD 101||An Introduction to Operations, Information and Decisions||1|
|STAT 101||Introductory Business Statistics||1|
|STAT 102||Introductory Business Statistics||1|
|Global Economy, Business & Society|
|Select one course||1|
|Technology, Innovation & Analytics|
|Select one course||1|
|Liberal Arts & Sciences|
|General Education Distribution|
|Select 6 courses with at least 1 course unit in each of the following categories:||6|
Natural Science, Math & Engineering
|Select 3 courses 2||3|
|Critical Writing Seminar||1|
|Select five courses||5|
Second semester-level Foreign Language
|Business Breadth (non-concentration courses)||3|
|Total Course Units||33|
For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.
Two can double-count as General Education Distribution courses.
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2017 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.