Marketing & Communication, BS

Marketing professionals must understand the communication process and the most effective methods of conveying information, regardless of whether they intend to focus on advertising, the development of web-based initiatives, or the conduct of market research. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and be better prepared for employment or graduate study. The dual concentration in marketing and communication allows Wharton students concentrating in marketing to take four courses in the Annenberg School of Communication and have this cluster of courses recognized on their transcript as a second concentration.

Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.

Marketing & Communication - Dual Concentration

Marketing & Communication - Dual Concentration Requirements 1
Complete a total of four Communication courses as follows:
Select two from the following:
Critical Approaches to Popular Culture
Introduction to Communication Behavior
Media Industries and Society
Select two additional Communication courses 2
Primary Marketing Concentration 34
Other Wharton Requirements33
Total Course Units37

One course unit from the Dual Concentration will double count as a General Education Requirement.

Three course units from the Dual Concentration will double count as Unrestricted Electives. 


One of these may be the third course listed above.


 The Primary Marketing Concentration Requirements can be found here.

Other Wharton Requirements

First-Year Foundations
BEPP 1000Introductory Economics for Business Students 11
MATH 1400Calculus, Part I1
or MATH 1100 Calculus for Wharton Students
Critical Writing Seminar1
Business Breadth (non-concentration courses)3
Leadership Journey
WH 1010Business and You0.5
WH 2010Business Communication for Impact0.5
MGMT 3010Teamwork and Interpersonal Influence0.5
Capstone Course/Project0.5
ACCT 1010Accounting and Financial Reporting1
ACCT 1020Strategic Cost Analysis1
BEPP 2500Managerial Economics1
FNCE 1000Corporate Finance1
FNCE 1010Monetary Economics and the Global Economy1
LGST 1000Ethics and Social Responsibility1
or LGST 1010 Law and Social Values
MKTG 1010Introduction to Marketing1
OIDD 1010An Introduction to Operations, Information and Decisions1
STAT 1010Introductory Business Statistics1
STAT 1020Introductory Business Statistics1
Global Economy, Business & Society
One course unit required1
Technology, Innovation & Analytics
One course unit required1
Liberal Arts & Sciences
Foreign Language1
Second semester-level course or equivalent required1
At least one course unit required1
Natural Science, Math & Engineering
At least one course unit required1
Social Science
At least one course unit required1
Cross-Cultural Perspectives
Three course units required 23
Unrestricted Electives
Five course units required5
Total Course Units33

For students who take ECON 0100 Introduction to Micro Economics and ECON 0200 Introductory Economics: Macro in place of BEPP 1000 Introductory Economics for Business Students of these courses can be slotted for BEPP 1000 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.


Two can double-count as Humanities; Natural Science, Math & Engineering; Social Science; or Flex Gen Ed.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2023 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.